China Trademark & IP Knowledge Hub

Foreign brands entering the Chinese market often underestimate one thing: original artwork, illustration sets, card game designs, and pattern collections can be copied and sold online within weeks of launch. For creators of visual compilation works — such as tarot card decks, sticker packs, pattern libraries, or illustrated card sets — China copyright registration is one of the fastest and most cost-effective ways to build a legal foundation for enforcement. In this article,

The New Trademark Rules Will Take Effect Soon — Is Your Brand Ready? China’s revised Trademark Law will officially take effect on January 1, 2027, introducing important changes to trademark registration, management, and protection. For foreign companies, this is not only a concern for businesses planning to enter China. Companies that are already operating in the Chinese market should also review their trademark strategies before the new rules come into force. A trademark i

Can AI-created logos be protected in China? Learn how foreign companies can register AI-generated trademarks, manage ownership risks, and secure brand protection before entering the Chinese market.

Artwork Copyright Registration Case Overview Our team has successfully completed a full artwork copyright registration project with outstanding service efficiency and professional standardization. The entire process, from official application submission on June 8 to final official approval on July 20, was fully accomplished within 30 working days. This achievement reached the company’s optimal service benchmark for art copyright registration. Core Service Advantages & Case Hi

Why Foreign Companies Need a Strategic Trademark Protection Plan Before Entering China When expanding into China, many foreign companies focus on market opportunities, customers, and business growth. However, one important area is often overlooked until problems arise: trademark protection. A trademark is more than a name or logo. It represents a company’s reputation, market investment, and long-term business value. Without proper protection in China, companies may face trade

Why the DAGENHAS Case Matters The DAGENHAS case is important because it shows the difference between brand recognition and legal similarity. Häagen-Dazs is a highly recognizable international brand, but that did not automatically mean the later filed mark would be refused. CNIPA still had to apply its own similarity analysis. That is where many foreign applicants make a mistake. They assume that a famous brand will always block a similar-looking filing. In practice, CNIPA loo