Intro On 20 October 2025, China’s National Intellectual Property Administration (CNIPA) officially launched its new online trademark filing portal—the most significant system upgrade in over a decade.   The revamp aims to enhance convenience, security, and overall user experience for online trademark services, better meeting the practical needs of applicants. The platform introduces a new user management system, allowing applicants to access and manage their filings via the “

A European consumer goods company once held a valuable trademark in China—a brand it had spent years building online. After relocating its Shanghai office, the company forgot to update its address with the China National Intellectual Property Administration (CNIPA). Six months later, a local competitor filed a non-use cancellation. CNIPA mailed the official notice to the old address on record, as required by law. The letter never reached the company, no response was filed, an

In today’s rapidly evolving global marketplace, safeguarding your brand has never been more vital. Picture this: an individual or company...