Trademark Registration in China: Law Firm vs. Agency – How to Choose the Right Partner
- GOMAXGROUP
- 3 days ago
- 2 min read
When applying for a trademark in China, foreign applicants often wonder whether to work with a law firm or a trademark agency. Each option comes with its own strengths, and the right choice depends on your business needs, budget, and the complexity of your case.
Why Work with a Trademark Agency?
Cost-Effective: Trademark agencies generally provide more affordable services than law firms. With lower overhead costs and a focus on the registration process itself, they are often the preferred choice for small and medium-sized businesses (SMEs) and individual applicants who want efficient service without overspending.
Specialized Expertise: Agencies deal with trademark registrations on a daily basis and are deeply familiar with the Chinese system, including classification rules and procedural nuances. Their industry-specific know-how helps avoid common mistakes and ensures applications are filed correctly.
Efficient Communication: Agencies typically have dedicated teams that maintain direct communication with the China National Intellectual Property Administration (CNIPA). They can quickly respond to official inquiries, helping applications move forward smoothly.
Why Work with a Law Firm?
Comprehensive Legal Support: A law firm can handle more complex situations, such as ownership disputes, infringement claims, or cross-border legal issues. They provide not only registration services but also broader intellectual property (IP) strategies.
Higher Service Standards: Larger companies or applicants with multiple trademarks may prefer law firms for their detailed case handling and strategic planning. Law firms can offer a higher degree of personalized attention to intricate matters.
The Best of Both Worlds with TMRegisterChina
At TMRegisterChina, operated by Gomax International, we offer a unique solution that combines the advantages of both approaches. As an authorized trademark agency with CNIPA, we deliver cost-effective, efficient registration services. At the same time, through our strategic partnership with Jingshi Law Firm—one of the largest law firms in China—we can provide full legal backup for cases involving disputes, enforcement, or litigation.
Our team of certified trademark agents has passed rigorous professional assessments and possesses in-depth knowledge of Chinese trademark law. For foreign clients, we also provide English-speaking IP experts who ensure clear communication throughout the entire process—eliminating misunderstandings and making your registration journey straightforward and stress-free.
Whether you are a startup protecting your first brand, or a multinational managing a complex IP portfolio, TMRegisterChina can tailor the right trademark solution for you. By combining competitive pricing with comprehensive legal support, we help international businesses safeguard their brands in China with confidence.
If you’re ready to protect your brand in China, contact TMRegisterChina today and let our experts guide you through every step.
